The growth of e-commerce and the increasing use of technology in business have revolutionized the way people buy and sell goods and services, providing unprecedented opportunities for businesses to reach customers beyond geographical boundaries and operate more efficiently. Read More
Recordation of IP Rights: A Proactive Approach to Preventing Counterfeiting
Brand names carry with them a certain expectation of quality, and consumers anticipate that this expectation will be consistently met. This is what leads to customer retention, brand loyalty and of course increased sales and profits. However, with brand recognition comes counterfeiters seeking to unscrupulously cash in on the reputation of an established brand. Africa […]