Brand names carry with them a certain expectation of quality, and consumers anticipate that this expectation will be consistently met. This is what leads to customer retention, brand loyalty and of course increased sales and profits. However, with brand recognition comes counterfeiters seeking to unscrupulously cash in on the reputation of an established brand. Africa as a continent is awash with counterfeit products.
Related Posts
ODR: The Future of…
The growth of e-commerce and the increasing use of technology in business have revolutionized the way people buy and sell goods and services, providing unprecedented opportunities for businesses to reach…
Read more 
Beyond “I do”: Untangling…
When marriages/partnerships turn sour, property battles come to the forefront. Who bought what, when did they buy it, did they contribute to the acquisition, and what was the extent of…
Read more