Picture this: a quaint café named “David’s Delights,” known for its heartwarming pastries and infectious optimism. Yet, nestled in the shadows, a behemoth bakery named “Goliath’s Treats” churns out treats by the thousands, overshadowing our dear David. This, my friends, is the heart of the matter. Why should SMEs pay attention to distant legal jargon? Well, because they are not just brewing coffee; they are brewing a storm of growth that could change the destiny of Kenya’s economy. While SMEs might assume antitrust laws solely target large corporations, this misconception can lead to dire consequences. Even though SMEs face relatively smaller risks of violating antitrust laws, they are by no means exempt from compliance.
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